STUDENTS

Integrated Marketing Communications involves the coordination of various promotional elements and other marketing activities that communicate with a firm’s customers. IMC focuses on the synergistic role of advertising, sales promotions, direct marketing, internet and interactive marketing, public relations and personal selling in the communications program.

Internships

Internships build a bridge between industry and students. With these programs students are able to cross over from academics into the business world and work alongside professionals whose work corresponds to their areas of study. Students gain valuable real-world experience, make professional contacts, and strengthen their resumes.

Businesses have the opportunity to interact with students who have been trained communicate with consumers through the coordination of advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling in a fully integrated manner.

Student interests are matched with organizational needs to maximize knowledge growth and career placement in the area of Integrated Marketing Communications.

IMC Specialization

Specialization in IMC The Department of Marketing at San Diego State University offers a specialization in Integrated Marketing Communications (IMC). This specialization will allow students interested in careers in advertising, promotions, communications, public relations and related areas the opportunity to take courses more geared toward these vocations.

Is it a special degree? A specialization in IMC leads to a BS degree in marketing. The specialization is not indicated on the diploma. The difference between the specialization in IMC and the regular Marketing degree is in the courses that one takes. Specified courses in the School of Journalism & Media Studies can be used to fulfill elective requirements.

Who should specialize in IMC? Students interested in a career in advertising or public relations in an agency or organization, media sales, or other communications related industry, may wish to consider the specialization.

Important: Marketing majors & IMC specializations course sequencing requirements are strictly enforced. Download sequencing (word doc)

Required Courses
FIN 323 Fundamentals of Finance
IDS 302 Intro to Production & Operations Management
MGT 350 Management& Organizational Behavior
MKT 370Marketing
MGT 405 Strategy OR
BA 404 Small Business Consulting
IDS 301 Statistical Analysis
MKT 371 Consumer & Buyer Behavior
MKT 373 Marketing Communication & Promotion
MKT 470 Marketing Research
MKT 470L Marketing Research Lab
MKT 472 Advertising

Approved electives have been adjusted to reflect the new prefixes for Journalism and Media Studies:

Any 4 of the following:
JMS 440: Management of Media Organizations (formerly COMM 440)
JMS 460: Principles of Advertising (formerly COMM 460)
JMS 480: Principles of Public Relations (formerly COMM 480)
JMS 560: Advertising Research (JMS 460; other prerequisites waived)
JMS 565: Advertising Campaigns (No pre-registration possible; add during class period)
MKT 476: Mtk., Computers & Internet (MKT 370 with a C)

And, there are several new courses you may
petition to use in your program as electives:
File a RAAR with Marketing to use any of these as an elective.
JMS 375: Infastructure of the Informaiton Age
JMS 461: Advertising and Creative Development
JMS 574: International Advertising
JMS 596: Selected Topics
PSY 340: Social Psychology
PSY 380: Cognitive Psychology
SOC 335: Mass Communication & Popular Culture

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