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Current IMC News
OCTOBER 27, 2009 - eMarketer
Americans Want Brands that Inform
OCTOBER 26, 2009 - AdAge
As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers
by Michael Bush
OCTOBER 25, 2009 - New York Times
Online Rally May Sidestep Newspapers
by Stephanie Clifford
OCTOBER 16, 2009 - eMarketer
Brand Personality and Digital Strategy
OCTOBER 15, 2009 - eMarketer
The Synergy of Search and Social Media
SDSU and The University of Malta IMC Program
Visit University of Malta website or download brochure (pdf)

College of Business Administration
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imc Consulting
Find out what we can do for you
imc Students
Internships & Job
Thinking about specializing in imc? (read more)
Interactive Marketing Immersion Xperience (I-MIX)
Aug. 2-6, 2010, Columbia, Maryland
Students who attend will expand their understanding of strategic, creative and tactical marketing practices. Read More
Society of Marketing Professional Services, San Diego Chapter
Student memberships available to SDSU marketing students. Attend regular meetings, luncheons, networking events, educational programs, and social activities. Visit www.smpssd.org
SDSU Centre for IMC and Direct Marketing Association presented College Day
College Day featured Martha Stewart, CEO, Martha Stewart Living Omnimedia, Inc. and Mike Gotfredson, CEO, Road Runner Sports
A unique program where the audience participated in an interactive talk with direct/interactive marketing experts. This event included a panel discussion on careers with speakers from various experience levels. (read bios) |