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ARTICLES
Media Daily News: As media grow as marketing tools, so do metrics read more
Center for Media Research: Integrated Marketing The Trend, But Only Halfway There
read more
Online Media Daily: Google: Metrics Key To Keeping Web Ads Afloat In Recession, Not Clicks read more
Center for Media Research:
More Than a Trend: 85% Of World's Online Population Shopped On The Web read more
Advertising Age: Trends to Watch in 2008 read more
Media Post's Marketing Daily: How to Balance Brand Building and Promotion
read more
Media Daily News: Internet Users also Watching TV
read more
FORUM
Latest News
SDSU and The University of Malta Announce IMC Program to Focus on Mediterranean Rim
visit University of Malta website or
download brochure (pdf)
November 2007
IMC students compete in GM Challenge X championship: SDSU IMC students are participating in the national Challenge X Competition along with 16 other universities from across the US. The competition is sponsored by GM and the U.S. read more
November 2007
IMC and JMS students compete in national AAF Competition: Five marketing and five JMS students are participating in the National AAF Competition. This years sponsor is AOL, and the students must develop a complete IMC plan for AOL instant messaging and social media products.
Latest News
Special Internship Opportunity
San Diego Union Tribune: Inside Sales Representative
February 2008
Green Means Go: Ten IMC Students team up to participate in national ad campaign to promote public transportation read more
April 2008
Professor Mickey Belch to serve as keynote speaker in Ljubljana, Slovenia: Professor Belch will be the keynote speaker at the 13th International Conference on Corporate and Marketing Communications. Professor Belch will speak on Integrated Marketing Communications.
SPECIAL NOTICE
$1000 Parker Pike Nonprofit Marketing Scholarship (Appl. Deadline Feb. 29, 5 p.m.).
The American Marketing Association, San Diego Chapter, will award the $1,000 Parker Pike Nonprofit Marketing Scholarship to a San Diego County college student who has demonstrated exemplary application of business and marketing practices to help a local, regional or national nonprofit organization that is a legally recognized, 501 (c)(3) tax-exempt charitable organization. The scholarship will be presented at the SDAMA Cause Conference, on March 19, 2008. (Download Application)
Want to win $5,000 for designing a logo?
Read more about this opportunity (pdf)
SPONSORS: Postal Annex EdVenture Partners Media Mark Arbitron
©2007 SDSU Centre for Intgrated Marketing Communications Last updated: May 15, 2008 3:10 PM