Current IMC News

SDSU Centre for IMC and Direct Marketing Association team up to present College Day
College Day features Martha Stewart, CEO, Martha Stewart Living Omnimedia, Inc. and Mike Gotfredson, CEO, Road Runner Sports
A special seminar for college students, graduate students, and their faculty advisors, College Day features a unique program where the audience participates in an interactive talk with direct/interactive marketing experts. This event includes a panel discussion on careers with speakers from various experience levels. (read more)
Date: Monday, October 19, 2009
(download registration)

June 1, 2009
Advertising Age: Future of Advertising? Print, TV, Online Ads
ARF, Wharton School Study Finds WOM Largely Driven by Paid Media Ads

April,, 2009
Three IMC Students Receive Future Rising Business Leader Award

April 20, 2009, KNSD - San Diego
Best Pitch Gets the Prize (video clip)

April, 2009
TV Week: Study Shows TV’s Impact on Consumer Purchasing Behavior

April, 2009
USA Today: Domino's nightmare holds lessons for marketers

December 14, 2008, The Times of Malta
Projecting a consistent message

SDSU and The University of Malta Announce IMC Program to Focus on Mediterranean Rim (will launch Fall 2009).
Visit University of Malta website  or  download brochure (pdf)

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IMC Executive Lecture Series

STEVEN CENTER, VICE PRESIDENT, MARKETING AMERICAN HONDA
Strategic Applications of IMC
in the Auto Industry Today
and Going Forward (read more)

© SDSU Centre for Intgrated Marketing Communications Last updated: June 9, 2009 9:13 AM