FACULTY

William Baker, Ph.D.
George Belch, Ph.D.
Michael Belch, Ph.D.
Richard D. Brooks
Joel Davis, Ph.D.
John M. Eger, J.D.
Heather Honea, Ph.D.
Kathleen A. Krentler, DBA
Barbara Mueller, Ph.D
Lois Olson, Ph.D.
Paula Peter, Ph.D.

Heather Honea is currently an Assistant Professor of Marketing at San Diego State University. Previous to that she worked on the design of a business to business market research and target market selection software. Dr. Honea has two key research streams. One stream addresses consumers’ psychological responses to sales promotions, permission-based marketing, and just-in-time marketing activities. This research examines how these types of marketing efforts serve to attenuate or accentuate consumer evaluations and purchase intentions. She has developed a scale, forthcoming in the Journal of Business Research, that can be used to measure consumer response to disparate promotional efforts including couponing, special deal offers, frequent buyer programs, and sweepstakes/contests. Other projects look at the effectiveness of targeted marketing and promotional activities across digital platforms such as computers, mobile devices, and interactive television. In Dr. Honea’s second research stream, she examines consumers’ emotional responses to marketing activities and the consumption context. Current projects examine the role of guilt and pride in loyalty |>|, repeat purchase, and customer retention. Dr. Honea’s research allows her to bring a unique perspective to the digital marketing process. In addition to teaching courses on the Internet, Computers, and Marketing at San Diego State University, she provides industry lectures and assists companies with the coordination of their online marketing strategies.

Heather Honea received her Ph.D. from the University of California, Berkeley at the Haas School of Business

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