FACULTY

William Baker, Ph.D.
George Belch, Ph.D.
Michael Belch, Ph.D.
Richard D. Brooks
Joel Davis, Ph.D.
John M. Eger, J.D.
Heather Honea, Ph.D.
Kathleen A. Krentler, DBA
Barbara Mueller, Ph.D
Lois Olson, Ph.D.
Paula Peter, Ph.D.

Michael Belch teaches Integrated Marketing Communications at San Diego State University and where he has received numerous Outstanding Professor awards. He has also taught in France, Spain, China and Argentina. Dr. Belch has co-authored more than 30 articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored with brother George Belch|>|the number one IMC textbook. Advertising and Promotion: An Integrated Marketing Communications Perspective.

Dr. Belch’s previous employment includes: Marketing Representative of General Foods Corporation, consultant to a number of Fortune 500 companies including McDonalds, Whirlpool Corporation, Senco Products, San Diego Trust & Savings Bank, GTI Corporation, IVAC, May Companies, Phillips-Ramsey and Dailey & Associates. Professor Belch received his Ph.D. from the University of Pittsburgh

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