Article Abstract

People and Their Television Shows: An Overview of Television Connectedness
October 2003 by Cristel Russell in "The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion" by L. J. Shrum

This book provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represents an international, multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise that includes product placements, brand films, television programs, and sponsorships. The chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently.

In chapter 15, Cristel Russell along with co-authors Andy Norman and Susan Heckler explore television connectedness (extent to which viewers may become connected with particular programs or characters) as an important marketing and advertising variable.

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