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ACADEMIA
FACULTY
William Baker, Ph.D.
George Belch, Ph.D.
Michael Belch, Ph.D.
Richard D. Brooks
Joel
Davis, Ph.D.
John M. Eger, J.D.
Heather
Honea, Ph.D.
Kathleen A. Krentler, DBA
Barbara Mueller, Ph.D
Lois Olson, Ph.D.
Paula Peter, Ph.D.
FORUM
Do you have an imc related question or a good example of a case study? Participate in our blog (starting in December)
The Centre for Integrated Marketing Communication is a resource and forum of academics that value up-to-date highly relevant research about consumer behavior and marketing topics.
The Centre for Integrated Marketing Communication houses academic leaders in the area of integrated marketing communication whose key focus is the promotional mix. Faculty includes the authors of the top IMC text in the field as well as cutting edge researchers in the areas of non-traditional and interactive media, sales promotion, advertising, and "customer contact" measurement.
Publications
Advertising and Promotion - An Integrated Marketing Communications Perspective -
7th edition, April 2007 by George Belch, Ph.D. and Michael Belch, Ph.D.
As the #1 text in the advertising market, this book enjoys over a 70% share of the U.S. Integrated Marketing Communications textbook market. With distribution to over 300 universities in the U.S. and internationally.
Articles
"How to Improve Consumers’ Memory for Your Brand (and Save Money in the Process)"
by Sara Appleton-Knapp, Robert A. Bjork, University of California, Los Angeles, and Thomas D. Wickens, University of California, Berkeley
"Globalization: A New Urgency for Building Digital Communities "
by John M. Eger, Copyright® 2005 e.Republic, Inc
"Evaluating The
Effectiveness of Elements of Integrated Marketing Communications:
A Review of Research"
by George E. Belch and Michael A. Belch
"Brand
Name Placement and Advertising Effectiveness: Don't Wait to Identify
the Brand"
by William E. Baker,
Heather Honea
and Cristel Russell – Journal of Advertising, vol. 33, 3, 77-85.
"Registering
the Brand Name in Memory Increases the Retention of Brand Information"
by William E. Baker – Psychology and Marketing, 150-161.
"The
Diagnosticity of Advertising Generated Brand Attitudes in Brand
Choice Contexts"
by William E. Baker – Journal of Consumer Psychology, Vol. 11, 2, pp. 129-139.
"When
Can Affective Conditioning and Mere Exposure Directly Influence
Brand Choice?"
by William E. Baker – Journal of Advertising, Vol. 28, 4, pp 31-46.
"An
Empirical Test of an Updated Relevance-Accessibility Model of
Advertising Effectiveness"
by William E. Baker
and Richard J. Lutz – Journal
of Advertising, Vol. 29, 4, pp. 411-427.
"The
Synergistic Effect of Market Orientation and Learning Orientation
on Organizational Performance"
by William E. Baker and James M. Sinkula – Journal of
the Academy of Marketing Science, Vol. 25, 4, pp. 305-318.
"The Promotion Affect
Scale: Defining the Affective Dimensions of Promotion"
by Heather
Honea and
Darren Dahl (2005) – Journal of Business Research.
"Product Placement
Effects: Product-Character Associations (PCAs) in Sitcoms"
by Cristel A. Russell and Stern, Barbara (2005), in Geeta Menon and Akshay R. Rao (eds.),
Advances in Consumer Research, Vol. XXXII.
"'Done 4': Analysis
of a Failed Social Norms Marketing Campaign"
by Cristel A. Russell,
John D. Clapp, and William DeJong (2005) – Health Communication,
17 (1), 57-65.
"Consumers, Characters,
and Products: A Balance Model
of Sitcom Product Placement Effects"
by Cristel A. Russell and Barbara Stern (2005). Journal of Advertising.
"Vulnerable Women on
Screen and at Home:
Soap Opera Consumption"
by Barbara Stern, Cristel A. Russell and Dale W. Russell (2005) – Journal of Macromarketing.
"A Managerial Investigation into the Product Placement Industry"
by Cristel A. Russell (2005) and Michael Belch – Journal of Advertising Research.
"Drinking Under the Influence of TV Programming: How Do Alcohol Portrayals In Prime Time Television Programming Affect Viewers? "
by Cristel A. Russell and Grube, Joel
(2005). Work in progress.
"Now Showing: Global Movies Blurring Cultural Lines"
by Cristel A. Russell (2005). Work in progress.
"Modeling Consumption via Parasocial Interactions with Television Characters"
by Cristel A. Russell and Barbara B. Stern. Working paper.
"Network Effects of the "Net": Word-of-Mouth Effects on On-Line Survey Samples"
by Cristel A. Russell Andrew T. Norman. Working paper.
"Touched by an Angel: Understanding The Los Angelization of Marketing Practice in the Product Placement Industry"
by Cristel A. Russell and Michael A. Belch. Working paper.
"(Inter-) Active Consumers: The Effect of
Promotion and Connectedness on the Consumption of Content"
by Cristel A. Russell and Heather Honea
(2004).
“The Consumption of Television Programming:
Development and Validation of the Connectedness Scale”
by Cristel A. Russell Andrew T. Norman and Susan E. Heckler (2004) –
Journal of Consumer Research, 31 (1), 150-161.
"The Consumption of Television Programming: Development and Validation of the Connectedness Scale"
by Cristel Russell, Andrew T. Norman, and Susan E. Heckler (2004) – Journal of Consumer Research, vol. 31, 2.
"Consumer Responses to Product
Placement in Television Sitcoms: Genre, Sex, and Consumption"
by Barbara
Stern and Cristel Russell (2004)
– Consumption, Markets and Culture, 7 (4), 373-396.
"Norms in Dorms: A Failed Social Norms Marketing
Campaign"
by John D. Clapp, James E. Lange,
Cristel A. Russell, Audrey Shillington, and Robert B. Voas (2003)
– Journal of Studies on Alcohol, 64 (3), 409-415.
"People and Their Television
Shows: An Overview of Television Connectedness”
by Cristel A. Russell, Norman, Andrew T., and Heckler, Susan E. (2003),
in L. J. Shrum (ed.), Blurring The Lines: The Psychology of Entertainment
Media, Mahwah, NJ: Lawrence Erlbaum Associates.
"People
and Their Television Shows: An Overview of Television Connectedness"
by Cristel Russell October
2003, in "The Psychology of Entertainment Media: Blurring
the Lines Between Entertainment and Persuasion" | by L. J.
Shrum
"Investigating The Effectiveness
Of Product Placements In Television Shows: The Role Of Modality
And Plot Connection Congruence On Brand Memory And Attitude"
by Cristel
Russell (2002) – Journal of Consumer Research, vol. 29(3), 306-318.
"Rethinking Television Audience
Measures: An Exploration Into The Construct Of Audience Connectedness"
by Cristel Russell
and Christopher
P. Puto (1999) – Marketing Letters, Vol. 10, (4), 393-407.
"Toward a Framework of Product
Placement"
by Cristel
Russell (1998),
in Joseph W. Alba and J. Wesley Hutchinson (eds.), Advances in
Consumer Research, Vol. XXV, 357-362.
"The Relevance-Accessibility Model of Advertising Effectiveness | 1993"
by William E. Baker – Advertising Exposure, Memory and Choice, Andrew A. Mitchell (ed.), Hillsdale, NJ: Lawrence Erlbaum, 49-88.
"The Relevance-Accessibility Model of Advertising Effectiveness | 1988"
by William E. Baker and Richard J. Lutz – Nonverbal Communication in Advertising, Sid Hecker and Dave W. Stewart eds. Lexington, MA: Lexington Books, 59-84.
Additional Articles:
"Channeling the Future."
by Stephen Baker – Business
Week. July 2004; pg. 70.
"The Vanishing Mass Market."
by Anthony Bianco – Business
Week, July 12, 2004, 61-72.
"Integrating Communication Skills Into the
Marketing Curriculum: A Case Study.”
by Mark R. Young, J. William Murphy – Journal of Marketing Education.
Boulder. Apr 2003. Vol. 25, Iss. 1; 57-71.
"Media Neutral Planning and Evaluation: The
Chicken and the Egg of Integrated Communication."
by John Grounds – International Journal of Nonprofit and Voluntary
Sector Marketing. London. Aug 2003, vol. 8, Iss.3; pg. 202.
"Understanding the Diffusion of Integrated
Marketing Communications."
by Ilchul Kim, Dongsub Han, Don E. Shultz – Journal
of Advertising Research. March 2004; pg. 31-45.
"IMC as Theory and as a Poststructural Set
of Practices and Discourses; A Continuously Evolving Paradigm
Shift."
by Stephen J. Gould – Journal of Advertising Research. March
2004; pg. 66-70.
"IMC’s Fuzzy Picture: Breakthrough or
Breakdown?"
by William A. Cook – Journal of Advertising Research. March
2004; pg. 1-2.
"The Emergence of IMC: A Theoretical Perspective."
by Philip J. Kitchen, Joanne Brignell, Tao Li, Graham Spickett Jones
– Journal of Advertising Research. March 2004; pg. 19-30.
"The Role of Transactional Versus Relational
Data in IMC Programs: Bringing Customer Data Together."
by Debra Zahay, James Peltier, Don E. Shultz, Abbia Griffin –
Journal of Advertising Research. March 2004; pg. 3-18.
"Perceptions of IMC After a Decade of Development:
Who’s at the Wheel, and How Can We Measure Success?"
by William N. Swain – Journal of Advertising Research. March
2004; pg. 46-65.
©2007 SDSU Centre for Intgrated Marketing Communications Last updated: January 25, 2008 11:05 AM