ABOUT US

Integrated Marketing Communications focuses on the synergistic role of advertising, sales promotions, direct marketing, internet and interactive marketing, and public relations

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Do you have an imc related question or a good example of a case study? Participate in our blog (starting in Summer 2008)

Mission Statement

The Centre for Integrated Marketing Communications (IMC) at San Diego State University is a non-profit institution that enhances the existing awareness of Integrated Marketing Communications via scholarly research and practical application to educate students, academics and practitioners in the advantages associated with IMC as an effective and efficient marketing communications strategy.

The IMC helps businesses to develop an effective and efficient marketing communications strategy.

The IMC educates academics and students about the advantages and implications of integrated marketing communications.

Evolution of the Centre for IMC

In 2002 San Diego State University's Business School founded the Centre for Integrated Marketing Communications. It is the first Integrated Marketing Communications program to be housed in a business school in the United States.

As media options continue to proliferate, those engaged in marketing communications are responsible for determining which communications methods are most effective given the objectives and budgets with which they operate. Integrated Marketing Communications (IMC) focuses on the added value of a comprehensive plan that evaluates the strategic roles of various communications disciplines and combines these disciplines to provide clarity, consistency and maximum communications impact.

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